This paper studies Kmart's current strategy and then makes some recommendations in connection with the same. Kmart, the third largest retail company filed for bankruptcy when it was simply unable to get rid of its debts and its of its ailing outlets nationwide couldn't find their way back to the right track. Many are of the view that it is the management's fault because Conaway has absolute no experience in apparel and also knows little about running a 2,100-stores chain. But the truth is that Kmart was suffering long before Conaway set a foot in the company and several top management shake-ups had not been able to change anything. Therefore it all boils down to Kmart's strategy and this is the one area where it work extra hard. 17 pgs, bibliography lists 11 sources.
